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That might sound simple, but it isn’t all that easy, which is why we’ve spent our best university years learning how to do it, and the rest of our working lives to perfect it. Most healthcare researchers we’ve met were either science graduates, linguists or economists. In other words, they were good at understanding either your product, your brand language or your business, but had to pick up their people skills as they went along.

We did it the other way around. We are people experts who’ve picked up marketing and business skills over the years. And, as social scientists, we are still focused on the people, because they are what we get excited about. Sure, we will engage with your business issue, but we’re ever more interested in helping you to engage with the people who represent your customers.