We offer courageous research
for courageous researchers.

Curious to know how we solved this brief? 

Send us an email and we will tell you all about our courageous methodology. Also find out more about our courageous workshops, where we come to you in person and show you why being courageous researchers is so important.  

CASE STUDY TWO: KEYSTONE

To help you understand even further what we mean by Courageous research, this is our Case Study Two: Keystone.

THE BRIEF

Our client had a portfolio of tumour markers competing with other investigations for use in oncology diagnosis and treatment monitoring.  The research objective was to decide whether to continue to focus their sales efforts on clinical scientists or change direction targeting physicians, and, if so, which ones and how to best approach them. 

Recreating the setting in which management and treatment decisions for lung cancer are made gave us the opportunity to understand first-hand the chain of events and the decision making process for biomarker testing, observing interactions and power relationships, identifying the key stakeholder in diagnostic and monitoring as well as involving clinical scientists in order to understand whether they have the knowledge, the ability to influence and the willingness to proactively take an educational role with physicians’ counterparts on how to use tumour markers.

The multi-phased methodology we designed for this study is particularly suited to real life situations where HCPs consult with each other as well as with external counterparts to make important treatment decisions. 

We are a bunch of hard-working, high-end qualitative researchers who provide our beloved clients with a more courageous approach to market research and consultancy, to help open-hearted individuals solve unconventional business challenges with a breath of fresh air. 
 

We deliver you all the comforts and capabilities you are used to from a large global healthcare research agency without the dinosaur-like characteristics. We like to think of ourselves as an efficient, lean machine.

SMALL AND BRAINY

We are small, agile and proud. We take personal care of you and your project. We don’t churn things out. We take the time to think. We grow organically.

STORY TELLING

Our promise to you: No death by powerpoint. We always keep a story in mind with the intention to entertain and create a spark in our audience. We connect the dots in an exciting, interactive and friendly way that takes you and your stakeholders on a journey. We don’t give you slides; we give you a narrative.

Qualitative research
is a personal matter

We’ve found that most clients are interested in buying the right research professional rather than buying a big company name. You want to work with people you can trust, who will never let you down, who will always be available for you and make you look good. Our client is a human being, and that’s you; not some abstract corporation. We are not researcher droids, we are your researcher friends!